Today, we (Krissy + Claire) are diving into the world of branding!
Your lack of success isn’t due to a saturated market. It’s because you don’t have a brand that allows you to stand out amongst your competition. This is something that we see A LOT of network marketers overlook and also make some common mistakes. Claire is the brains behind all things branding, and today, we're tackling three big mistakes that many network marketers stumble over when it comes to crafting their brand identity. Stay to the end for her expert tips on how to sidestep these blunders!
Going in Without a Game Plan
One of the biggest oopsies we see is diving headfirst into branding without a clear plan. It's like trying to build a puzzle without knowing what the picture looks like. Picking colors randomly and choosing fonts on a whim – it's a recipe for confusion. Without a solid strategy, your potential customers might not get what you're all about.
Forgetting to Test Drive Your Brand
Another common goof is forgetting to test out your brand elements before committing. What looks cool on its own might clash when you put it all together. So, before you go all-in, take your brand for a test drive. Make sure everything meshes well and tells your story the way you want it to.
Skipping the Brand Guide
Last but not least, a lot of folks overlook the importance of having a brand guide. Think of it as your brand's rulebook – it keeps everything consistent, from your website to your social media profiles. Without it, your brand could end up feeling scattered and confusing to your potential customers.
Now, how do you avoid these slip-ups and create a show stopping brand identity? We've got your back with a sweet freebie! We've whipped up a Canva template and some handy training to help you get started. Play around with colors, fonts, and imagery until you find the perfect combo for your brand. And we'll even show you how to put together a brand guide to keep everything on point.
So, if you're ready to level up your brand game, grab your freebie today. Oh, and don't forget to give Claire a follow on Instagram @ClaireMarieDesign for even more design tips and inspiration.
You can catch our full branding chat on YouTube if you want to listen in!
Just remember, building a brand should be fun and creative. Don't be afraid to try new things and see what works. And if you ever get stuck, hop on over to Pinterest for some fresh ideas.
Until next time, don't forget that taking imperfect action beats sitting on the sidelines any day.
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