An essential part of your YL business is written communication, aka copywriting. You need to write social media content, emails, website content, and more. Here are the best ways to connect with your target audience, make more sales, and advance your rank.
As a Young Living® brand partner, you’re part of a community of passionate people who are committed to sharing the benefits of natural wellness with everyone around you. In order to do so, it’s very important to effectively communicate the value of all your favorite products to potential customers and members so you can keep reaching your big business goals.
Here are five copywriting tips to help you do just that:
1. Know Your Audience Inside and Out
Before you start writing, it’s important to consider who you are trying to reach with your message. Are you targeting new members or existing customers? Are you focusing on the health benefits of Young Living® products or the opportunity to earn income as a brand partner? Understanding your audience will help you tailor your message and choose the right words and tone.
2. Lean Into Great Storytelling for Deeper Connection
People love a good story, and incorporating storytelling into your copy can help make your message more engaging and memorable. Share personal anecdotes or testimonials from other Young Living® users to show real-world examples of the impact that the products have on people from all walks of life.
3. Highlight the Unique Features of all Your Customers’ Favorite YL Products
One of the key differentiators of these products is their commitment to purity and quality. So don’t be shy - brag about it! Emphasize the fact that Young Living® uses only 100% pure essential oils and other natural ingredients in their products. You can also mention the company’s Seed to Seal® process, which ensures that each product is of the highest quality from start to finish. YL is the world leader in essential oils, so definitely use that to your advantage in your copy.
4. Use Specific and Descriptive Language to Make a Bigger Impact with Your Words
Rather than using passive language or abstract concepts, use colorful and descriptive language to paint a picture with your words. For example, instead of saying “Young Living® products can help improve your health,” say “swapping out that toxic cleaner in the bright blue bottle with all natural Thieves will help you breathe easier and sleep better knowing that your family is safe from dangerous toxins.” This shift in language makes the message more direct and powerful.
5. Include a Call to Action
At the end of your copy, be sure to include a clear and specific call to action that tells the reader what you want them to do next. This could be signing up for a free product sample, engaging with the content by leaving a comment, or simply contacting you to learn more about the company. Be sure to make it easy for the reader to take the next step by telling them exactly what they should do next. You’ll be surprised how well people can follow directions when they are simple!
By following these quick copy tips, you can effectively communicate the value of Young Living® products and inspire others to join you in your wellness and business journey. Remember to always be authentic and genuine in your messaging, use conversational copy aka “write like you talk,” and stay true to you and your unique voice.