You’ve probably heard the marketing advice to “grow your email list” before, but how? There are a variety of strategies you can use to get people to hand over their email address so you can start showing up in their inbox and turning those leads into paying customers.


The inbox is one of the most engaged audiences you have. It’s not like social media where you are scrolling through a bunch of strangers’ photos and posts. Most of the emails you get are from senders you know, so you’re probably interested in reading what’s inside. And the same goes for your audience and potential customers.


Here are five freebie opt-in ideas to inspire you to create one your niche will love:


1. Create an Ebook on a topic that your audience will find valuable.

 Don’t let the term “ebook” intimidate you. You’re not writing a novel. An e-book is basically a downloadable PDF on a topic related to your niche, best-selling YL products, or health and wellness in general. This could be a comprehensive guide, an informational report, or a collection of tips, tricks, or DIY recipies. You can write it out in Word or in a Google Doc and then use Canva to help you find a design template. Or keep it simple and just save the document itself as a PDF.


2. Come up with a checklist or worksheet that your audience can use in their day-to-day life.

Provide a printable resource that helps your potential customers complete a specific task, plan out their health goals, start swapping out their toxic household chemicals, etc. This could be a step-by-step checklist, an interactive worksheet, or a planner template.


3. Host a free webinar or create a short video course

Host a live webinar or create a pre-recorded video course and offer it as a free opt-in for people who visit your website or your social media pages. This is a great way to showcase your expertise and provide valuable information to your audience. It’s also a personal connection opportunity because people will have the opportunity to see you talking on camera which is essential in the know/like/trust process.


4. Put together a resource list or toolkit. 

 Come up with a list of useful resources or a toolkit of YL products that customers can use in their own homes. You could create a “starter kit,” for newbies, or more refined and targeted toolkits that serve your specific niche - like de-stress kit, how to get started with Thieves resource list, etc.


5. Host a free challenge or 5-day support group on Facebook.

 If a lot of your customers are fairly new to oils, having a challenge group is a great way to help them get started learning how to use their oils in their day-to-day lives. You could also do anything wellness-related, like a meditation challenge, detox, or meal prep, and then show people how YL products can help with each of these tasks. Get creative and have fun!


By offering high-quality and valuable freebies to your email subscribers, you can not only grow your list, but also establish yourself as an expert in your field as a YL brand partner and build trust with your audience.


And if you want to make your life even EASIER, grab some of our pre-made and customizable resources that you can definitely use as your freebies! Take a look at our online shop HERE and discover a whole library of resources that your audience will love and watch as your email list keeps growing.


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