While it’s true you don’t “have to” have a website to grow your essential oils business, the benefits are indisputable.
If you’re in this for more than just a hobby, it’s important to think about your Young Living® business as more than just a way to sell oils and your favorite wellness products. You need to think long-term and sustainable. Depending on social media alone, for example, is a risky choice because you have very little control over the different platforms. Having a website allows you to take charge of your message and speak to a very targeted audience.
Here are 7 compelling reasons to create a website to help sell more essential oils, education others on natural living, and grow your Young Living® business:
1. Show up as a professional, go-to expert in your niche.
It’s really amazing what some great branding can do. Colors, fonts, photography, headlines… when they come together just right, you end up looking like the PRO you are. Then it’s very easy for people to trust what you’re telling them and be inclined to explore working with you or buying from you. Having a high-quality website shines the best light on you and even gives you the confidence boost you might be needing to show up with this level of professionalism in other areas of your life as well.
2. Make the most of search engine optimization (SEO) and start showing up on Google.
While technically people could find you via a Google search through sites like Pinterest or social media platforms like Instagram, having a website is a much more effective strategy. When you’re creating yours, you want to pay attention to keywords. Make sure to include words in your headlines and text that your specific audience is actually using to search for what you’re selling. As an added bonus, if you have a blog that you post to regularly, you are putting even more SEO juice out there so people will be able to find your content through search engines.
3. Promote and grow your email list.
Having a section on your website where people can opt-in (in other words, give you their email address) to get a valuable freebie - like a guide, checklist, mini-course, or training - is one of the best ways to grow your email list. You can also include this section in multiple places on your site so it’s easy for people to sign up. Just make the offer irresistible, and you’ll be growing your email list via your website in no time. (Easy button: Get a FREE lead magnet you can use with GetOiling when you grab our free gift!)
4. Share your personal story so people can connect with you more deeply.
There’s a “know, like, trust” process in marketing that’s essential to growth. Especially as “social sellers” a big part of how we attract customers and team members is by being social and connecting with people, and your website can help with that. Most sites have an “About Page” where you can tell your story. Share about your history, who you are, why you got into this business, and what your mission is. When you allow yourself to be vulnerable and share the lessons that life has taught you, people will connect with that and trust you enough to do business with you.
5. Have a convenient online shop where people can buy from you.
Create bundles of your favorite oils using the YL wish list feature so it’s easy for customers to shop Young Living® products! And if you’re selling coaching or consulting services, you can have people book calls directly through your website, and also process payments via your website. People appreciate convenience, so when you make their lives easier, they’re more likely to be returning customers.
6. Create a resource library to support and educate your new and existing customers.
Imagine being able to send that inquisitive person in your DMs with a million questions about NingXia Red to a blog on your website that answers all of their questions. Wouldn’t that be nice? Having a website that includes product descriptions, how-to instructions, FAQs, and a robust blog is an added value for both you as the entrepreneur and your customers.
7. Have a unique URL that can easily be shared both online and offline.
This URL - your www.YOURNAME.com - can be used in so many places! On social media platforms, you can use it in comments on Facebook, share it in emails, and you can print it on business cards and other marketing materials. You’ll be able to expand your reach and your network through this website, and a whole world of opportunities could make its way to your life and business.
These are just a few, but the list of benefits of having a high-quality website goes on and on. If you’re interested in building your own website but aren’t sure where to start, we have some options for you. For Young Living® specifically, we highly recommend using Get Oiling, use our referral link and get your first month for $1 and second month ½ off. Then, if you want an added level of ease in the process, you can browse our done-for-you design and copywriting services. You deserve a functioning and beautiful website that will end up being a key factor in growing your business to the place you want it to be.