Customer testimonials, or “love notes” as we like to call them, are powerful tools that can help you build trust and credibility with new and potential customers. They’re a great way to show how your products have positively impacted the lives of real people and how they can help others.
Here are the top seven benefits of using customer testimonials to promote and grow your YL business:
1. It’s a great way to build trust and credibility.
One of the most significant benefits of customer testimonials is that they build trust and credibility with potential customers. When you lift the curtain and allow your audience to hear from real people who have used your products and experienced positive results, you’re making it easy for them to build trust and confidence in your brand. It’s human nature. People are more likely to make a purchase when they see that others have had positive experiences with your products.
2. Testimonials are the best type of social proof.
Social proof is a psychological phenomenon where people look to others to determine the correct behavior in a given situation. So let’s put it to good use! Customer testimonials provide social proof that your products are high-quality and effective. When people see that others just like them have had positive experiences with your products, they are more likely to feel confident about making a purchase themself.
3. Helps to increase organic engagement.
Adding in customer testimonials into your marketing strategy can encourage conversation and interactions with your target audience. People are more likely to like, save, watch, read, or listen to testimonials than to simply read about your products. Striking up conversation also allows you to answer questions and overcome objections in real time, leading to faster action and sales.
4. Shows off the many benefits of your YL products.
Reviews, love notes, and testimonials can be an excellent way to paint a real life picture of the many health and wellness benefits of YL products. They can tell the story of the specific ways your products have improved the lives of real people, which can help to increase interest and sales. Additionally, customer testimonials can be used to showcase how your products can help with specific health concerns or issues, making them more relevant to your target audience.
5. Start overcoming objections before they start.
Customer testimonials can also help to overcome objections that potential customers may have about your products. For example, if someone is concerned about the price, a testimonial from someone else who has bought the product and absolutely loves it… would pay anything for it because of how much it has changed their life… makes it easy to justify the cost without you having to over-explain yourself or educate them.
6. Testimonials are a very cost-effective marketing tool.
Making it a point to include customer testimonials into your YL marketing strategy is a cost-effective way to reach new customers and increase sales. Unlike other forms of advertising, customer testimonials are typically free to obtain and can be shared through a variety of channels, including your website, social media, and email marketing. And do you want to know the best way to get testimonials? Just ask! You’ll be surprised how willing past and current customers will be to help you out.
7. Boosts your word-of-mouth marketing.
Customer testimonials can also help to amp up word-of-mouth marketing for your Young Living® business. When people see the positive experiences that others have had with your products, they’ll be way more likely to spread the word. This type of word-of-mouth marketing can open up brand new doors and opportunities you might never have discovered.
Overall, adding in customer testimonials into your marketing plan and content can be an excellent way to build trust and credibility with potential customers, increase engagement, show the benefits of your products, help overcome objections, and boost word-of-mouth marketing. And you can start collecting them today! Just send a quick email or DM to your favorite clients and ask them to write a few words about their experience. You’ll be so glad you did.