In this article you’re going to learn all about one of the most crucial aspects of your business: your landing page.
Depending on how your YL business is set up, your landing page could be one of the first impressions your potential customers and team members have of your business. It's where you showcase your products, services, and the YL business opportunity. That’s why it's so essential to create a high-converting landing page that will attract and convert visitors into loyal customers and enthusiastic team members.
Here are some of our top tips on how to create a high-converting landing page that will act as an essential tool for the growth of your business:
Keep it simple and clear.
When designing your landing page, keep it simple and clear. Your visitors should be able to understand your message and what you're offering at a glance and without any confusion. The harder it is to understand and navigate, the more likely people will move along and not read the content.
Your landing page should start with a very clear headline that describes your offer and a subheading that provides more information about your product or service. You want to mention who you’re helping, what problem you’re solving, and how you solve it.
Use images and videos that showcase your products and services in action. People resonate more with imagery that has human elements - so not just all bottles of oils. Also, make sure that your call-to-action (CTA) is visible and easy to find.
Use high-quality images and videos.
High-quality images and videos can make a huge difference in the success of your landing page. They can showcase your products and services in action, which can help your visitors visualize how they can benefit from them.
Use professional images and videos that are visually appealing and match your brand. If you don't have high-quality images, consider hiring a professional photographer or videographer. It's definitely worth the investment - and it’s fun!
Keep the focus on the benefits.
When creating your landing page, focus on the benefits of YL products and your other complimentary offers instead of the features. Your visitors are more interested in how your products and services can help them rather than the technical specifications.
Make sure to highlight the benefits of your products or services in your headlines, subheadings, and body copy. Use bullet points to make it easy for your visitors to scan and understand the variety of ways their life will improve by purchasing the products and services you offer.
Make your CTA stand out.
Your call-to-action (CTA) is the most crucial element of your landing page. It's where you tell your visitors what action you want them to take, so you want to make it clear, eye-catching, and even have some fun with it to show off your unique sense of humor or personality.
Use contrasting colors, bold text, and make sure that it's placed above the fold so your visitors don't have to scroll down to find it.
Test and optimize your landing page.
Creating a high-converting landing page is not a one-time task. It's an ongoing process that requires testing and optimization. Sorry - we’re not going to just set it and forget it.
Use tools like Google Analytics to track your landing page's performance. Test different elements of your landing page, such as headlines, subheadings, images, CTAs, and forms, and then create a system to measure the results and optimize your landing page based on what works best.
Make it mobile-friendly.
In today's mobile-first world, it's oh-so-important to make your landing page mobile-friendly. More than half of all internet traffic comes from mobile devices, so you don't want to miss out on potential customers because of a poorly designed mobile landing page.
Make sure that your landing page is optimized for mobile devices. Use responsive design that adjusts to the screen size of your visitors. Also, make sure that your images and videos are optimized for mobile devices. Testing this is easy - just pull up your own website on your phone and see how it looks!
Use social proof.
Social proof is a powerful tool that can help you convert more visitors into customers. It's the idea that people are more likely to take action if they see that others have already taken that action.
Use social proof on your landing page to show that other people have already bought your products or services. You can use customer testimonials, social media shares, or any other form of social proof that showcases your products or services' success.
Creating a high-converting landing page is a crucial aspect of your Young Living® business. It's where you can attract and convert visitors into loyal customers. By keeping your landing page simple and clear, using high-quality images and videos, focusing on the benefits, making your CTA stand out, testing and optimizing, making it mobile-friendly, and using social proof, you can create a landing page that drives conversions and sales.
Remember that your landing page should reflect your brand and your values.
This page should be a reflection of your passion for wellness and a healthy lifestyle. By creating a landing page that resonates with your audience and showcases the benefits of your products and services, you can build a strong relationship with your customers and grow your Young Living® business with ease.
So, take the time to invest in your landing page and make it a priority in your business strategy. With a high-converting landing page, you can start seeing better results, grow your team, earn more money, and achieve your goals of a thriving business while also having extra time to spend with your family.