As a YL brand partner, you’re passionate about the products you sell and want to share them with the world. One super effective way to do this is through video marketing.
In this blog, we’ll explore how you can leverage highly popular video marketing strategies to grow your audience, enhance your impact, and get more sales.
First, let’s define what video marketing is:
Video marketing is the use of video to promote and market your product or service. This can be in the form of product demos, how-to videos, customer testimonials, and more.
Now, let’s look at some of the benefits of video marketing:
Builds trust: Video marketing allows you to showcase your knowledge and expertise, which can help build trust with potential customers.
Increases engagement: Videos are more engaging than text or images, and can keep viewers on your website or social media page longer. Plus, most social media platforms love video content! You can leverage the algorithm to your advantage by using them.
Boosts sales: Studies have shown that video can increase conversions and sales.
Let’s dive into some ways you can leverage video marketing to grow your Young Living® business:
Product demos: One effective way to show off all of your favorite and go-to Young Living® products is through product demos. Show your viewers how to use the oils, their benefits, and how to use them properly. This will help your customers understand the product better, and make it an easy decision to make some purchases.
How-to videos: Another way to use video marketing is through how-to videos. Share tips and tricks for using your Young Living® products in everyday life. For example, you could create a video on how to use essential oils in cooking or how to make your own cleaning products that replace products with toxic chemicals.
Customer testimonials: Customer testimonials are a powerful way to showcase your products. Ask your satisfied customers to share their experiences with your products on camera. These videos can be used on your website and social media channels to help build trust with potential customers.
Facebook Live: Facebook Live is a great way to connect with your audience in real-time. Use it to share tips, answer questions, and promote your products. You can also use Facebook Live to host events, such as an essential oils 101 class or a product launch.
YouTube: YouTube is the second largest search engine in the world, making it a powerful platform for video marketing. Create a YouTube channel for your Young Living® business and share product demos, how-to videos, and customer testimonials. You can also use YouTube® to host webinars and other events.
Instagram Reels: Instagram Reels are short, 15 to 60-second videos that are perfect for showcasing your products in a creative way. Use them to show before and after results, share a quick tip, or highlight a new product.
TikTok: TikTok is another popular platform for short-form video content. Use it to create fun, engaging videos that showcase your products and brand. TikTok is especially popular with younger audiences, so it’s a great way to reach a new demographic.
Here are our top tips for creating effective videos:
Keep it short: Attention spans are short, so keep your videos short and to the point. Aim for 1-2 minutes for product demos and how-to videos, and 15 seconds for Instagram Reels and TikTok.
Use good lighting and sound: Good lighting and sound are essential for creating high-quality videos. Make sure you’re in a well-lit area and use a microphone if possible.
Show, don’t tell: Instead of just talking about your products, show them in action. Use visuals to help your viewers understand the benefits of your products.
Be authentic: People want to do business with people they like and trust. Be yourself on camera and let your passion for health, wellness, and holistic living shine through. This will help build a connection with your audience and increase the chances of them becoming customers.
Call to action: Always include a call to action at the end of your videos. Encourage viewers to visit your website, follow you on social media, or purchase your products.
As you can see, video marketing is a powerful tool for growing your Young Living business. Whether you’re using product demos, how-to videos, or customer testimonials, video can help build trust, increase engagement, and boost sales. And by leveraging platforms like Facebook Live, YouTube, Instagram Reels, and TikTok, you can reach a wider audience and showcase your products in a creative and engaging way.