As a Young Living® brand partner, managing your online reputation is crucial to your success.
With the widespread use of social media and online platforms, potential customers and team members are likely to research your online presence before making a decision to do business with you. Therefore, it’s very important to be aware of the do's and don'ts of online reputation management.
Here are some key points to keep in mind:
Do: Create a Professional Online Presence
Your online presence should be professional and consistent across all platforms. This means using a professional looking photo for your profile picture, creating a clear and concise bio, and using consistent branding (like the same username and photo) across all social media platforms. This will help you establish credibility and build trust with potential customers and team members.
Don't: Use Shocking Language Just for Attention
There’s nothing wrong with having opinions, taking a stand about issues that are important to you, and being passionate about your beliefs. But using language that alienates people does nothing to get your point across. Remember that your online presence is a reflection of your personal brand, and using widely offensive language can damage your reputation and turn potential customers and team members away. Speak your truth from a place of love.
Do: Engage with Your Audience
Engaging with your audience is an important part of building and maintaining a positive online reputation. Respond to comments and messages promptly and politely, and participate in online discussions related to Young Living® products and the wellness industry in general. This will help you establish yourself as an expert in your field and build relationships with potential customers and team members.
Don't: Engage in Online Arguments or Negativity
Trolls are going to troll, and you are way better than that! While it is important to engage with your audience, it is equally important to maintain a positive and respectful tone in your interactions. If you encounter negative comments or feedback, respond politely and professionally and seek to resolve the issue in a constructive manner. Avoid getting defensive or engaging in arguments, as this can damage your reputation and turn potential customers and team members away. And there’s NOTHING wrong with deleting and blocking people who are bullying or harassing you.
Do: Share Valuable Content
Sharing valuable content related to YL products and the wellness industry can help you establish yourself as a thought leader and attract potential customers and team members. Share blog posts, articles, and other resources that provide valuable information and insights, and use social media platforms such as Instagram and Facebook to share pictures and videos showcasing the benefits of your favorite products, hacks, swaps, and recipes.
Don't: Share Misleading or Inaccurate Information
Make sure that the content you share is accurate and reliable. Avoid sharing misleading or inaccurate information, because it can quickly damage your credibility and reputation. If you’re unsure about the accuracy of a particular piece of information, do your research before sharing it with your audience.
Do: Monitor Your Online Presence
Monitoring your online presence is an important part of online reputation management. Regularly search for your name and business on Google and social media platforms to see what others are saying about you. If you come across negative comments or feedback, address them promptly and professionally.
Don't: Ignore Negative Feedback
Ignoring negative feedback can be detrimental to your online reputation. If someone leaves a negative comment or review, respond promptly and politely and seek to address the issue in a constructive manner. If the issue cannot be resolved online, offer to take the conversation offline and provide contact information for further communication. And if the comment is just mean or inappropriate - delete, block, and move on. You get to protect your online reputation any way you want to!
Managing your online reputation is essential for success, and by creating a professional online presence, engaging with your audience, sharing valuable content, and monitoring your online presence, you can establish credibility and build trust with potential customers and team members. Remember that your online reputation is a reflection of your personal brand, and take proactive steps to manage it effectively. You’re in charge of keeping it a safe, healthy, and helpful space for all.