Thinking about using paid advertising to promote your business? While paid advertising can be effective, it's important to weigh the pros and cons before investing your time and money.
Here are some arguments from both sides to consider before diving into the wild world of paid marketing.
Targeted audience: With paid advertising, you can target your audience based on demographics, interests, and behaviors. This means you can reach people who are more likely to be interested in your Young Living® products. We love this because it can expedite the know, like, trust process that we depend on in organic marketing. By knowing the specifics of your audience and setting up your targeting correctly, you should be coming up in the feeds of people who would already be considered a fairly “warm” audience.
Fast results: Unlike organic marketing, paid advertising can deliver fast results. In many cases, you can start seeing traffic and sales almost immediately after launching your ad campaign. With the right ads running in the background, you could start bringing in passive income much quicker than just posting on social media or sending out emails alone.
Scalability: Paid advertising allows you to scale your business quickly. As you see results, you can increase your budget and reach even more people. When you first make the shift over to paid advertising after only doing organic marketing, it might surprise you how fast an effectively run campaign can work to help you grow.
Measurable results: With paid advertising, you can track your results and see exactly how much you're spending and how many sales you're generating. You can then use this information to help you create organic marketing campaigns that speak even more directly to your target marketing. You’ll know who is buying from you so you can create valuable content that they’ll actually care about and respond to.
Cost: Paid advertising can be expensive, especially if you're just starting out. The truth is, you most likely need to invest a significant amount of money before seeing a positive return on your investment. There’s also no guarantee that your ads will convert to paying customers. Even if a million people see the ad, if they’re not clicking and buying, it can start to add up.
Competition: The world of paid advertising is highly competitive. You'll be competing with other brand partners as well as other businesses in your niche. All of the algorithms are set up a bit differently depending on what platform you’re advertising on, so it’s best to be aware of your competition and come up with a creative way to stand out from them.
Ad fatigue: People are exposed to so many ads these days that they may become immune to them. This means you may need to constantly update and refresh your ads to keep them effective. Don’t just “set it and forget it.” Keeping things fresh and relevant is key but also takes a lot of time and energy to keep up with.
Brand image: Paid advertising can be seen as pushy or aggressive, which can damage your brand image. It's important to strike the right balance between promoting your business and being respectful of your audience. The viewer is going to see that it’s an ad, so that alone can be off-putting. But if it’s really good content or a really amazing offer, they won’t mind being “sold to” because you’re actually doing them a service.
Overall, paid advertising can be an effective way to promote your Young Living® business, but it's not without its risks. It's important to carefully weigh the pros and cons and consider your budget and goals before taking the exciting leap and investing in paid advertising. If you do decide to use paid advertising, make sure to track your results and adjust your strategy as needed to ensure a positive return on your investment.